AdTrader Inc., Classic and Food EOOD, LML Consult LTD., Ad Crunch LTD., and Specialized Collections Bureau, Inc. v. Google LLC

NOTICE OF PROPOSED SETTLEMENT OF CLASS ACTION

If, between December 13, 2013 and April 28, 2022 you were a Google AdWords Advertiser whose AdWords account (1) was subject to the AdWords terms for the United States but who (2) was not subject to the arbitration clause in those terms, (3) was billed for clicks or impressions on advertisements that were displayed on any DoubleClick Ad Exchange (“AdX”) publisher website during that time, and (4) your share of the proposed settlement based on what you were billed for clicks or impressions on advertisements that were displayed on AdX publishers’ websites would total $1.00 or more, you may be entitled to compensation under a proposed settlement of the above-entitled class action lawsuit.

A federal court authorized this notice. This is not a solicitation. Your legal rights may be affected even if you do not act. Please read this Website carefully.

In addition to the email or postcard notice you may have received, this website provides further information related to the claims in a lawsuit called AdTrader Inc. et al. v. Google LLC (N.D. Cal. No. 5:17-cv-07082-BLF), and regarding your rights under the proposed settlement in that case.

• This case was brought by an AdWords advertiser called Specialized Collections Bureau, Inc., or “SCB.” The Court has appointed SCB as the “class representative” tasked with pursuing the claims it alleges on its own behalf, and on behalf of all similarly situated AdWords Advertisers who meet certain criteria, defined in FAQ 4. Those similarly situated advertisers are “Class Members.”
• SCB, on behalf of itself and Class Members, alleges that certain AdWords advertisers are entitled to receive refunds or credits associated with clicks or impressions on those advertisers’ AdWords ads that appeared on any DoubleClick Ad Exchange publisher website where Google determined the clicks or impressions were the result of invalid activity” on in violation of Google’s policies and on the basis withheld payment from the associated publisher. Google determined that certain clicks and impressions on advertisements displayed on the webpages of website “publishers” using Google’s DoubleClick Ad Exchange network were the result of “invalid activity,” and, as a result, Google withheld payment for those clicks and impressions from the associated website publishers. The Class further alleges that Google’s failure to issue refunds or credits to the affected AdWords advertisers (i.e., to Class Members) constituted a breach of Google’s Advertising Program Terms for the United States (the “AdWords Agreement”), violation of the California’s False Advertising Law, and violation of California’s Unfair Competition Law.
• Google denies the Class’s allegations, and maintains that it did nothing wrong or unlawful, and that all Class Members have received all refunds to which they are entitled.
• The lawsuit seeks refunds that the Class alleges were not paid from December 13, 2013 through April 28, 2022.
• The Court has not decided whether the Class or Google is right. Instead, the Court has authorized this website because the parties agreed to settlement their dispute without a decision from the Court as to the merits of the case or the validity of the Class’s claims, given the risks that both sides would face if this dispute were to be decided though a trial.

YOUR LEGAL RIGHTS AND OPTIONS IN THIS LAWSUIT:
Submit a Claim Form	If you submit a Valid Claim by August 30, 2022 and your share of the proposed settlement would total $1.00 or more, you may receive a payment in an amount calculated by the process set forth in the Settlement Agreement. By submitting a claim, you will give up your right to separately sue Google and/or any other released entities regarding the legal claims at issue in this case.
Exclude Yourself from the Settlement	If you do not want to be bound by the settlement, you may exclude yourself (also referred to as “opting out”). In that case you will not receive any payment from the settlement , but you will preserve your right to sue Google based on the legal claims at issue in this case. The opt-out deadline is August 30, 2022.
Object to the Proposed Settlement	You may write to the Settlement Administrator about why you do not like the proposed settlement, or may engage an attorney to submit such an objection on your behalf. If you do so you will give up your right to separately sue Google and/or any other released entities regarding the legal claims at issue in this case. The deadline for objecting is August 30, 2022. These objections will be shared with the Court.
Do Nothing	If you do nothing, you will not receive any payment from the settlement, and you will lose the right to sue Google based on the legal claims at issue in the case.